IU, JESTINA ‘New Year, New SHINE’ campaign

J.STINA, a representative jewelry brand in Korea, has unveiled a 25 -year new year advertising campaign with Muse IU.

The campaign is a 'New Year, New SHINE' concept that suggests the jewelry styling of IU in the dazzling sunshine with a message of hope that the New Year will shine brightly.

IU in the commercial cut matched a rose gold jewelry to a minimalist tower to complete the stylish look.IU's jewelery is JESTINA's representative collection, “Signature J,” and expresses the brand's initial 'J' as a concise and sophisticated link shape.

In particular, the necklace and one -touch earrings of the unit design, which repeats two "J" repeatedly, are proposed as a daily jewelry to complete the brilliant daily life of the New Year.

The Signature J Collection worn by IU can be found in JESTINA stores and official online malls nationwide nationwide.