The BLACKPINK Index showed tremendous popularity and impressive influence at New York Fashion Week.
Recently, the Black Pink member and actress index have been dominated by the report on New York Fashion Week in various global social media tracking agencies and media.
The index attended the Tomi Hilfiger 2025 S/S Collection Show in New York on September 8 and was ranked No. 1 in influencer at New York Fashion Week.
According to the influencer marketing platform LeFTY, the index, representing the Tommy Hilfiger brand, has posted the highest 8 million dollars in New York Fashion Week's history (about 107.2 billion won) media value (EMV. Earned Media Value).As a result, Tommy Hilfigger's total EMV increased 302% compared to the previous New York Fashion Week season.
According to Launchmetrics, the US big data analyst, the index created the $ 1.4 million media impact value (MIV. Media Impact Value), which is 19%of the brand MIV.Do it.
The global customer experience management platform 'SPRINKLR' is the most popular New York Fashion Week hashtag, which is the most used in the full social media platform (X/Twitter, Instagram, etc.) in this fashion season.
In addition, according to Google Trends data, 'JISOO' ranked No. 1 in the search terms related to Tommy Hilfigger in New York Fashion Week S/S 2025 and first among Asian actors and singers.
Various global lifestyles and fashion magazines, including People, Nylon, Grazia Singapore, and Vogue Hong Kong, have praised the index of Tommy Hil Pigger Show.In particular, British Vogue and Harper's Bazaar Us posted the index on the 'Best Front-Row Styles' list (the only Asian singer) and 'Best Celebrity Looks'.
In an interview, Hilfigger praised the natural style that matches the vision of Tommy Hilfiger's vision, which is classic, bold and innovative.Expectations for the index and Tommy Hilfiger's work are high.
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