Same Equivalacoste Co., Ltd.
(
Representative Bae Jae -hyun
)
Lacoste developing
(Lacoste)
go
K-pop
Group Ive
(Ive)
Ahn Yu -jin, the leader and rising fashion icon of the Korean brand, was selected as the official Korean brand ambassador.
.
Perfect harmony of style and global influence
K-pop Ahn Yu -jin, who is an artist and fashion icon, is a person with a bright, energetic charm and unique style. .
She has a strong influence around the world beyond Korea and is loved by global fans. .
Lacoste selected Ahn's artistry and trendy sensation as an official ambition, judging that it blends perfectly with the brand image. .
especially , K-POP The personality and presence of Ahn Yu -jin in the market are in harmony with the stylish and casual contemporary style of Lacoste. , She is an ideal figure representing the core value of the brand in the Korean market. .
Ahn Yu -jin met with Lacoste's Heritage
1933 year , Rene Lacoste (René Lacoste) Lacoste, which was established, was established as a brand that combines fashion and sports by creating the world's first polo shirt. .
The brand philosophy that pursues innovation and elegance at the same time has continued to date. .
Ahn Yu -jin "K-POP As an artist, try a new style on stage , I think that the constant challenge resembles Lacoste's spirit. .
I am looking forward to informing the brand's classic elegance with Lacoste to Korea as well as in Korea. . " I said .
Various campaigns and activities
Ahn Yu -jin 3 month 9 Held at the Roland Garros Stadium in France 2025 FW Starting with attending fashion shows, I started official brand activities. .
since 2025 SS We will be with Lacoste in earnest through the campaign. .
In the future, Ahn Yu -jin participates in various campaigns and brand activities in Korea , I plan to continue my active role as a lacoste ambassador. .
Lacoste, along with Ahn Yu -jin, further strengthens the brand identity that harmonizes sports and styles. , We will present new fashion trends in the Korean and global markets. .
Lacoste and Ahn Yu -jin are expected to create new styles and synergy. .
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